GV STRATUS DIGITAL MEDIA PUBLISHING CAPABILITIES, part 3 - live inserts for web and mobile channels

In our third and final blog post in our GV STRATUS Digital Media Publishing series, we will focus on redeploying content from a live show to web and mobile channels, including live inserts.

As we said in previous 2 posts in this series, harnessing the power and capabilities of GV STRATUS, Grass Valley can address a number of Digital Media Workflows:

1. Newsroom Video-On-Demand publishing via preset-driven GV STRATUS watch folders (read the post)
2. Automated segmentation Video-On-Demand publishing through Ignite Konnect with GV STRATUS (read the post)
3. Live streaming with rights management content replacement and hyper-client-based targeted ad insertion via Ignite processing, being managed by GV STRATUS 
4. 24/7 web & mobile TV as-live channels with live inserts for syndication on portals, broadcaster website, and/or mobile app and mobile TV - the focus of today's post

Case 4 above provides the ability to extend the management of a channel from strictly on-air to add web and mobile devices with unique programming that addresses the online community. 

Non-traditional broadcast media outlets, such as newspapers and major online portals, have been actively focusing on implementing video on the web in local markets. Consumer demand is starting to drive media outlets to produce and deliver hyper-local channels targeting specific content categories.

Combining the production power and flexibility of GV STRATUS and Ingite, multiple online and/or mobile channels can be configured to run 24/7 with targeted content pertinent to the syndicated publication point. The playlist can be setup manually to auto-populate based on rules established within GV STRATUS. Specified story categories such as “traffic,” “weather,” and “breaking news” can be set up within the channel playlist. They can also be set up to change dynamically throughout the day, and Ignite can break into the schedule with live programming. Join-in-progress resumes after the live cut-in. For each category, the content can be automatically replaced with an advert, bumper or promo that is relevant to the specific platform that is being delivered to (website, mobile....), and according to the geographical location of the audience. 

This level of workflow automation truly allows content providers to maximize content and resources whilst increasing revenue sources.

You can learn more about how Ignite automates the process of segmenting the live stream and replacing content, from our previous GV STRATUS Digital Media Publishing blog entries: "GV STRATUS DIGITAL MEDIA PUBLISHING CAPABILITIES, part 2 - Automated Segmentation and Video-on-Demand publishing" and "GV STRATUS DIGITAL MEDIA PUBLISHING CAPABILITIES, part 1 - NEWS".

For any question concerning this subject contact regis.andre@grassvalley.com or beatriz.alonso-martinez@grassvalley.com

GV STRATUS DIGITAL MEDIA PUBLISHING CAPABILITIES, part 2 - Automated Segmentation and Video-on-Demand publishing

In a series of Blog Posts, we are discussing the different options and features provided by GV STRATUS for publishing content to different digital media platforms. 

As we said in part 1 of this series, harnessing the power and capabilities of GV STRATUS, Grass Valley can address a number of Digital Media Workflows:

1. Newsroom Video-On-Demand publishing via preset-driven GV STRATUS watch folders
2. Automated segmentation Video-On-Demand publishing through Ignite Konnect with GV STRATUS
3. Live streaming with rights management content replacement and hyper-client-based targeted ad insertion via Ignite processing, being managed by GV STRATUS
4. 24/7 web & mobile TV as-live channels with live inserts for syndication on portals, broadcaster website, and/or mobile app and mobile TV

In this blog entry, we will briefly describe automated segmentation Video-On-Demand publishing through Ignite Konnect with GV STRATUS. 

Taking advantage of the great integration between Ignite and Newsroom Computer Systems, reporters, producers and directors can set up automatic story segmentation from within the story script. When the newscast is aired, Ignite will automatically initiate a recording of the show, and subclip each story automatically according to the segment markers added in the newsroom system during the production process. 

Once the segments are automatically created, GV STRATUS rules can be applied according to pre-defined publication profiles, so that each story is uploaded to a video-on-demand platform or website for immediate streaming via mobile applications or social media. This automated workflow reduces considerably the manual labour for operators to segment the live newscast after the event and publish the stories sometimes hours later. With GV STRATUS and Ignite, stories can be available online seconds after being broadcast.

Not only this increases speed and efficiency, giving you the edge over the competition to have the latest content online, but also provides immediate feedback from consumers as to what stories are most popular, hence allowing producers to make informed decisions about the content they cover and publish. 

This is just another example of how GV STRATUS can streamline and automate your Digital Media Publishing to maximize efficiency and increase throughput!

For any question concerning this subject contact regis.andre@grassvalley.com or beatriz.alonso-martinez@grassvalley.com